Social Media Success

Discover the impact of social media on Lydia Crowder’s drywall business. Learn how she leveraged Instagram, YouTube, Facebook, and more to grow her brand and open up incredible opportunities.

In this video, Lydia Crowder, widely known as Drywall Shorty, shares her journey of leveraging social media to transform her drywall business. Lydia starts by recounting her beginnings on social media about five years ago, despite initial skepticism from her husband about the "Drywall Shorty" name. She discusses her growth from posting simple Instagram videos to becoming a prominent figure across multiple platforms, including YouTube and Facebook, amassing over 1.5 million followers.

Lydia explains the immense reach social media has provided her, with her content reaching up to 75 million people in the past 90 days. This visibility has led to numerous opportunities, such as being featured on the Build Show, traveling internationally for drywall events, teaching for prominent organizations, and appearing on magazine covers.